Evolve E-Commerce Solution

There are thousands of ecommerce solutions out there, so deciding on a solution to base your website on is a time consuming process. Fisheye have had experience of many solutions and after whittling down our selection by actually using the systems we have chosen to use Lynx internets Evolve E-commerce shopping cart system to form the basis of our ecommerce websites.

Evolve has been around now for over 10 years and as the name suggests continually develops as time goes on. When you have your website developed by fisheye, you are eligible for free updates from Evolve allowing you to continually benefit from future advancements in the software.

The following sites have been designed and developed by Fisheye based on the Evolve e-commerce system.
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Fastest Turn Around

Because of our past experience in using the Evolve e-commerce platform we are able to turn around sites with great speed. Currently we are quoting 3 weeks from conception to going live for a bespoke designed fully functional E-commerce site with payment gateway integration.
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Pricing

Prices start from £1999 for a basic Evolve site which includes full design and development, uploading of your catalogue, image optimisation, search engine optimisation, software charges and free updates. We offer on-going support packages and fast competitive hosting. Please contact us for a quote for the creation of your e-commerce site.
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Manage the prices your customers pay online

Assign customers to price schedules they can see in a login area of your site Base prices on cost + plus or retail - minus percentages.

Set up agreed or contract price lists Set a customer on a price schedule percentage, cost plus 10% for example, then set 'haggle' prices for their products.

Easy to maintain and update prices. Assign each customer to a percentage band and upload the customer file onto a spreadsheet. For contract pricing upload a file containing the name of the price band, the part numbers and price of products.

For international sites use the above functionality but with prices set in the currency you deal with the customer.

Quantity discounts Set up to 10 quantity discount bands, with the quantity break set per product. Give higher percentage discounts as quantity ordered increases or have fixed prices per unit depending on quantities ordered.
 

Manage your client base

Client area access via login - Let customers change their details, see previous order details, re-order and view order status. More advanced systems integration with back office systems can enhance this functionality, showing available credit limits or offline order history for example.

Set up client-specific lists of products for them to order on login.

Create forms to allow new customer registration.

Send passwords and usernames automatically to your entire client base using the Evolve email manager.

Forgotten password facility gives you an extra client management feature.

Easy customer look-up.

Customer details maintained on the site by simply uploading them on a spreadsheet.
 

Tax and Delivery Charges

Offer free delivery over a set order value to increase sales.

Charge for shipping based on weight, quantity ordered or order value.

Set up unlimited shipping zones and classes.

Set taxation levels on individual products to allow for exempt items.

Set unlimited sales tax levels.

Set rules to exempt sales tax on overseas orders.

Display prices including or excluding sales tax or display both.

Two sales tax rates allow for state and federal sales tax.
 

Live Stock Control

Upload, update stock and prices from your accounting package.

Suspend ordering for out of stock items or display a lead time.

Create buffer stock levels to allow for offline orders.

Automatic low stock emails to inform about depleted stock.

Display Stock levels on the product pages, or more generic messages such as 'In Stock' or 'Out of Stock'.

Hide products that are out of stock.
 

Several payment options increase sales

Set up alternative payment methods, by cheque, by phone, by fax etc. Credit card and on-account payments are allowed for. Create custom messages to appear on the order confirmation page according to the payment method chosen.

Online finance approval - Offer customers the option to buy now and pay later using the Able2buy online finance system. Loan approval is given in minutes. For high value items this could increase sales by 30%.

Multi-currency - Display prices on your site in any currency, let customers choose from the range of currencies you accept, set prices using exchange rates or specify prices for each product in a given currency.
 

Product configuration & variants

Let customers configure products from the options you set up.

Options are unlimited and can be set to change the product price. Layout product pages to display drop-down boxes, radio buttons or check boxes.

Build up the part number from product variants the customer selected to synchronise with your stock levels.
 

Sell downloadable goods

Associate images, documents, PDF files, games, reports and other electronic files with products in your catalog. Customers buy the products on your site and download them upon order confirmation.

Customers can log onto their own restricted area to download files.
 

Online quotes & wish list

Allow customers to save baskets for a later date.

Customers can return to retrieve the saved basket and place orders.

Set up a wish list system where customers on login can keep a permanent list running and prioritise items. Ideal for game and DVD rental companies.
 

Customers place secure orders

All orders are secure, using industry standard SSL encryption.

There is a simple 3-step ordering process for the customer. You can customise the look of each screen and decide what payment options are available to the customer.

Orders are saved on database You will never lose an order.

Order confirmation emails are sent to customer and store owner automatically.

Order tracking and order status - Customers can log in and track their orders, order status and history can also be viewed.
 

Pure order retrieval

Receive order emails securely - Receive encrypted order emails, these can be sent to up to 5 email addresses - only one will carry credit card details.

Download orders securely - All order details can be downloaded from Evolve as a spreadsheet. The download takes place under SSL encryption.

Offline order processing - You are not restricted to using a payment gateway. Since the whole transaction process is secure you can download credit card details for offline processing.
 

Efficient order processing

Efficient B2C order processing. Evolve can produce sales receipts, delivery notes and mailing labels. Download a spreadsheet with all your order details and put the figures into your accounts package, with a breakdown of sales tax, delivery, etc.

Import orders into offline systems - Back office, accounts and EPOS systems - see systems integration for more details.
 

Supported Payment Gateways

Evolve supports every major payment gateway - Setting up your e-commerce site to work with supported payment gateways is an easy process. The following are available:

Netbanx
WorldPay
Velocity Pay
Bucks Net
Authorise .net
SECPay
Netaxept ( Norwegian)
HSBC
Protx
Secure Trading
Paypal STD
Paypal Pro
 

Promoting your products

Complementary products - Suggest related products, using 'people who bought this also bought...' or by setting up links yourself, such as batteries offered with portable electrical devices. Complementary products you set up can be sold at special or discount prices.

Kits and Bundles - Set up groups of products that can be purchased with one click whilst maintaining stock levels on the individual items.

Recently Viewed - Let visitors easily go back to products they have been looking at by providing links to recently viewed products.

Featured products and special offers - Promote your favourite products by highlighting them as visitors navigate through your site. Full design flexibility for laying out these offers and unlimited options, such as offers such as deal of the day, clearance items, recommended products, etc.

Best sellers and top products - Llist your top selling products automatically. Options include top products overall, by category or by product value (such as manufacturer). This works in a similar way with most viewed products.

Loads of search options - by price range, by application. Let your customers navigate to your products in as many ways as desired.

Randomly rotate your featured products - Set a number of different products to appear as featured in the same place on the site and with every refresh the product displayed will change. See which has the highest click-through rate.
 

Personalised emails and site content

Send personalised bulk emails addressed to named individuals in glossy HTML or plain text format.

Personalise emails according to site usage and purchase history. Personalised emails generate high click-through and conversion rates. A notable success story was of a store owner sending an email informing of an upgrade product to buyers of the previous model and getting a 35% response (Site reporting allows you to know which ad generates an order).

Use specific pricing in your emails relevant to B2B customer groups
Collect details for an email newsletter from visitors who have not made a purchase.

Send coupons in your bulk emails (see below) or use third party email tools if you prefer.
 

Coupons and gift certificates

Send out coupons to give percentage or a fixed amount discounts. Coupons can be individually numbered and single or multiple use. A time period for validity can be set.

Coupons can be set specific to category of product or product value, (i.e. manufacturer) or individual items.

Add coupons to hyperlinks - You can also place hyperlinks on your site or emails that will automatically trigger the coupon discount, so all the customer has to do is click a link!

Track coupons and gift certificate usage and set minimum order value for coupons to be used.

Create single use coupons in batches - and export coupon codes in CSV format for use in other applications, such as printed mail shots. A great way to get people to come to your website.

Sell gift certificates on your site - all the features associated with coupons above, are provided. Gift certificates can be for specific items or can have monetary value that allows part redemption, with the balance carried forward to the next order. Track gift certificate use and see how many outstanding (as yet unredeemed) certificates are in circulation.
 

Other tools and tips

Wish list or request a quote - Customers may not wish to make a purchase straight away or may want someone else to buy the item for them. The wish list or saved quote can be easily sent to other people who can log on and convert the quote to an order.

Set free delivery 25% over average order value to encourage your customers to buy more.

Start a privilege scheme for regular customers so that they can log on and get extra discounts and special offers.

Email a friend links can be put on your site so that with one click a visitor can refer their friends to a particular page on your site.
 

Full E-commerce Statistics

See how much money your site is making, broken down by day, hour of the day, category, product and customer.

Campaign Management: See which sites and search engines you are advertising on are bringing in the most money. Track the long term profitability of your advertising by tying repeat customers to the advert that originally brought them in. ROI enhancement coming soon, see future features.

With sales volume, buyer and order analysis all reports can be broken down in a number of ways such as first time to returning visitors. All figures can be split out to individual customer level or by category product or time of day.
 

Pages and Activity Statistics

View the most and least popular pages on your site - broken down by category and product.

See what visitors did, entry & exit pages, time spent on the site, where visitors went and what caught their interest.

View the number of visitors broken down by first time visitors, returning visitors and known customers.

See what was searched for using the free text search. Learn from this and create pages for the search engines that target these keywords.
 

Referrers and Visitor figures

View which domains and URL's, visitors were on before they came to your site.

See the search engines that drove visitors to your site the search phrases used to find your site and even the keywords used per search engine.

Track affiliates and partners traffic Use tracking URL's to refine this process. A future development of this will be ROI tracking.
 

Search Engine Optimisation

The structure has all been coded correctly best practice - an e-commerce site built with Evolve is 100% search engine-friendly.

Create hundreds of search engine friendly pages by simply uploading a spreadsheet.

Format a single page to optimise it for search engines and then apply the style across other sections of your site instantly.

Get keyword density absolutely right - Use the Evolve tags to dynamically insert keywords into your page content.

Insert links to other sections in your site, like a product page linking to all other products in the same sub category. These links are dynamically updated, the more incoming links a page has the higher ranking it will get.
 

HTML pages with their own title and meta tags

Every page on the site has its own title and meta tags. Title tags are an important factor to achieve high search engine rankings.

Create the title and meta tags from product database fields, saving work in manually entering this information. e.g. Buy <product name> at low prices.

Uploading new catalogues does not change the page's URL as long as the product name stays the same. (With competing software where ID numbers are used, uploads change page names giving inaccurate data for search engines).

Every product on your site has its own page. Visitors looking for a specific product will find your page in the search engines. These are 'gold' visitors who are very close to a buying decision.
 

Create hundreds of search engine - friendly pages

Every field in your product database can be used to create search engine friendly pages - Uploading a spreadsheet with 100 products in 10 categories will immediately create a site with 140 plus pages.

Create dozens of other pages based on other values in your spreadsheet This allows you to target a wide range of keywords. Creating these pages takes minutes as they are generated from the database.

Use templates to add richness to your site without the effort of writing full descriptions for each product. On the product detail pages standard content has the category, sub category, product name, manufacturer and part number inserted within it to achieve the right keyword density and repetition.
 

Get top rankings

Sitemap automatically created and updated. Insert a site map tag on your site and a list of links will be dynamically created to all the category and sub category pages on your site. These links are automatically updated as pages in the site change. Site maps are loved by search engines and are a good way of making sure every page in the site is indexed.

Top Searches Page - Link text increases relevancy for search engines. Evolve allows you to create pages that search engines see as static and spider, these are in fact results pages of a free text search. Repeating the search term on the resulting page will give it the right keyword density and prominence.
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