Manage
the prices your customers pay online |
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Assign
customers to price schedules they can see in a login
area of your site Base prices on cost + plus or retail
- minus percentages.
Set up agreed or contract price lists Set a customer
on a price schedule percentage, cost plus 10% for example,
then set 'haggle' prices for their products.
Easy to maintain and update prices. Assign each customer
to a percentage band and upload the customer file onto
a spreadsheet. For contract pricing upload a file containing
the name of the price band, the part numbers and price
of products.
For international sites use the above functionality
but with prices set in the currency you deal with the
customer.
Quantity discounts Set up to 10 quantity discount bands,
with the quantity break set per product. Give higher
percentage discounts as quantity ordered increases or
have fixed prices per unit depending on quantities ordered.
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Client
area access via login - Let customers change their details,
see previous order details, re-order and view order
status. More advanced systems integration with back
office systems can enhance this functionality, showing
available credit limits or offline order history for
example.
 Set up
client-specific lists of products for them to order
on login.
 Create
forms to allow new customer registration.
 Send passwords
and usernames automatically to your entire client base
using the Evolve email manager.
 Forgotten
password facility gives you an extra client management
feature.
 Easy customer
look-up.
 Customer
details maintained on the site by simply uploading them
on a spreadsheet.
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Offer free delivery over a set order value to increase
sales.
 Charge
for shipping based on weight, quantity ordered or order
value.
 Set up
unlimited shipping zones and classes.
 Set taxation
levels on individual products to allow for exempt items.
 Set unlimited
sales tax levels.
 Set rules
to exempt sales tax on overseas orders.
 Display
prices including or excluding sales tax or display both.
 Two sales
tax rates allow for state and federal sales tax.
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Upload, update stock and prices from your accounting
package.
 Suspend
ordering for out of stock items or display a lead time.
 Create
buffer stock levels to allow for offline orders.
 Automatic
low stock emails to inform about depleted stock.
 Display
Stock levels on the product pages, or more generic messages
such as 'In Stock' or 'Out of Stock'.
 Hide products
that are out of stock.
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Several
payment options increase sales |
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up alternative payment methods, by cheque, by phone,
by fax etc. Credit card and on-account payments are
allowed for. Create custom messages to appear on the
order confirmation page according to the payment method
chosen.
Online finance approval - Offer customers the option
to buy now and pay later using the Able2buy online finance
system. Loan approval is given in minutes. For high
value items this could increase sales by 30%.
Multi-currency - Display prices on your site in any
currency, let customers choose from the range of currencies
you accept, set prices using exchange rates or specify
prices for each product in a given currency.
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Product
configuration & variants |
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customers configure products from the options you set
up.
Options are unlimited and can be set to change the product
price. Layout product pages to display drop-down boxes,
radio buttons or check boxes.
Build up the part number from product variants the customer
selected to synchronise with your stock levels.
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Associate
images, documents, PDF files, games, reports and other
electronic files with products in your catalog. Customers
buy the products on your site and download them upon
order confirmation.
Customers can log onto their own restricted area to
download files.
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Online
quotes & wish list |

Allow customers to save baskets for a later date.
 Customers
can return to retrieve the saved basket and place orders.
 Set up
a wish list system where customers on login can keep
a permanent list running and prioritise items. Ideal
for game and DVD rental companies.
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Customers
place secure orders |
All
orders are secure, using industry standard SSL encryption.
There is a simple 3-step ordering process for the customer.
You can customise the look of each screen and decide
what payment options are available to the customer.
 Orders
are saved on database You will never lose an order.
 Order confirmation
emails are sent to customer and store owner automatically.
 Order tracking
and order status - Customers can log in and track their
orders, order status and history can also be viewed.
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Receive
order emails securely - Receive encrypted order emails,
these can be sent to up to 5 email addresses - only
one will carry credit card details.
Download orders securely - All order details can be
downloaded from Evolve as a spreadsheet. The download
takes place under SSL encryption.
Offline order processing - You are not restricted to
using a payment gateway. Since the whole transaction
process is secure you can download credit card details
for offline processing.
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Efficient
order processing |
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Efficient
B2C order processing. Evolve can produce sales receipts,
delivery notes and mailing labels. Download a spreadsheet
with all your order details and put the figures into
your accounts package, with a breakdown of sales tax,
delivery, etc.
Import orders into offline systems - Back office, accounts
and EPOS systems - see systems integration for more
details.
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Supported
Payment Gateways |
Evolve
supports every major payment gateway - Setting up your
e-commerce site to work with supported payment gateways
is an easy process. The following are available:
 Netbanx
 WorldPay
 Velocity
Pay
 Bucks Net
 Authorise
.net
 SECPay
 Netaxept
( Norwegian)
 HSBC
 Protx
 Secure
Trading
 Paypal
STD
 Paypal
Pro
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| Complementary
products - Suggest related products, using 'people who
bought this also bought...' or by setting up links yourself,
such as batteries offered with portable electrical devices.
Complementary products you set up can be sold at special
or discount prices.
Kits and Bundles - Set up groups of products that can
be purchased with one click whilst maintaining stock
levels on the individual items.
Recently Viewed - Let visitors easily go back to products
they have been looking at by providing links to recently
viewed products.
Featured products and special offers - Promote your
favourite products by highlighting them as visitors
navigate through your site. Full design flexibility
for laying out these offers and unlimited options, such
as offers such as deal of the day, clearance items,
recommended products, etc.
Best sellers and top products - Llist your top selling
products automatically. Options include top products
overall, by category or by product value (such as manufacturer).
This works in a similar way with most viewed products.
Loads of search options - by price range, by application.
Let your customers navigate to your products in as many
ways as desired.
Randomly rotate your featured products - Set a number
of different products to appear as featured in the same
place on the site and with every refresh the product
displayed will change. See which has the highest click-through
rate.
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Personalised
emails and site content |
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Send personalised bulk emails addressed to named
individuals in glossy HTML or plain text format.
Personalise emails according to site usage and purchase
history. Personalised emails generate high click-through
and conversion rates. A notable success story was
of a store owner sending an email informing of an
upgrade product to buyers of the previous model and
getting a 35% response (Site reporting allows you
to know which ad generates an order).
Use specific pricing in your emails relevant to B2B
customer groups
Collect details for an email newsletter from visitors
who have not made a purchase.
Send coupons in your bulk emails (see below) or use
third party email tools if you prefer.
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Coupons
and gift certificates |
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Send out coupons to give percentage or a fixed amount
discounts. Coupons can be individually numbered and
single or multiple use. A time period for validity can
be set.
Coupons can be set specific to category of product or
product value, (i.e. manufacturer) or individual items.
Add coupons to hyperlinks - You can also place hyperlinks
on your site or emails that will automatically trigger
the coupon discount, so all the customer has to do is
click a link!
Track coupons and gift certificate usage and set minimum
order value for coupons to be used.
Create single use coupons in batches - and export coupon
codes in CSV format for use in other applications, such
as printed mail shots. A great way to get people to
come to your website.
Sell gift certificates on your site - all the features
associated with coupons above, are provided. Gift certificates
can be for specific items or can have monetary value
that allows part redemption, with the balance carried
forward to the next order. Track gift certificate use
and see how many outstanding (as yet unredeemed) certificates
are in circulation.
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Wish list or request a quote - Customers may not wish
to make a purchase straight away or may want someone
else to buy the item for them. The wish list or saved
quote can be easily sent to other people who can log
on and convert the quote to an order.
Set free delivery 25% over average order value to encourage
your customers to buy more.
Start a privilege scheme for regular customers so that
they can log on and get extra discounts and special
offers.
Email a friend links can be put on your site so that
with one click a visitor can refer their friends to
a particular page on your site.
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Full
E-commerce Statistics |
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See how much money your site is making, broken down
by day, hour of the day, category, product and customer.
Campaign Management: See which sites and search engines
you are advertising on are bringing in the most money.
Track the long term profitability of your advertising
by tying repeat customers to the advert that originally
brought them in. ROI enhancement coming soon, see future
features.
With sales volume, buyer and order analysis all reports
can be broken down in a number of ways such as first
time to returning visitors. All figures can be split
out to individual customer level or by category product
or time of day.
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Pages
and Activity Statistics |
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View the most and least popular pages on your site -
broken down by category and product.
See what visitors did, entry & exit pages, time
spent on the site, where visitors went and what caught
their interest.
View the number of visitors broken down by first time
visitors, returning visitors and known customers.
See what was searched for using the free text search.
Learn from this and create pages for the search engines
that target these keywords.
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Referrers
and Visitor figures |
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View which
domains and URL's, visitors were on before they came
to your site.
See the search engines that drove visitors to your site
the search phrases used to find your site and even the
keywords used per search engine.
Track affiliates and partners traffic Use tracking URL's
to refine this process. A future development of this
will be ROI tracking.
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Search
Engine Optimisation |
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The structure has all been coded correctly best practice
- an e-commerce site built with Evolve is 100% search
engine-friendly.
Create hundreds of search engine friendly pages by simply
uploading a spreadsheet.
Format a single page to optimise it for search engines
and then apply the style across other sections of your
site instantly.
Get keyword density absolutely right - Use the Evolve
tags to dynamically insert keywords into your page content.
Insert links to other sections in your site, like a
product page linking to all other products in the same
sub category. These links are dynamically updated, the
more incoming links a page has the higher ranking it
will get.
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HTML
pages with their own title and meta tags |
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Every page on the site has its own title and meta tags.
Title tags are an important factor to achieve high search
engine rankings.
Create the title and meta tags from product database
fields, saving work in manually entering this information.
e.g. Buy <product name> at low prices.
Uploading new catalogues does not change the page's
URL as long as the product name stays the same. (With
competing software where ID numbers are used, uploads
change page names giving inaccurate data for search
engines).
Every product on your site has its own page. Visitors
looking for a specific product will find your page in
the search engines. These are 'gold' visitors who are
very close to a buying decision.
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Create
hundreds of search engine - friendly pages |
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Every field in your product database can be used to
create search engine friendly pages - Uploading a spreadsheet
with 100 products in 10 categories will immediately
create a site with 140 plus pages.
Create dozens of other pages based on other values in
your spreadsheet This allows you to target a wide range
of keywords. Creating these pages takes minutes as they
are generated from the database.
Use templates to add richness to your site without the
effort of writing full descriptions for each product.
On the product detail pages standard content has the
category, sub category, product name, manufacturer and
part number inserted within it to achieve the right
keyword density and repetition.
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Sitemap automatically created and updated. Insert a
site map tag on your site and a list of links will be
dynamically created to all the category and sub category
pages on your site. These links are automatically updated
as pages in the site change. Site maps are loved by
search engines and are a good way of making sure every
page in the site is indexed.
Top Searches Page - Link text increases relevancy for
search engines. Evolve allows you to create pages that
search engines see as static and spider, these are in
fact results pages of a free text search. Repeating
the search term on the resulting page will give it the
right keyword density and prominence.
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